Today on the More Cheese Less Whiskers podcast, we have a real treat. We're going to be talking with Shaqir Hussyin from London, and Shaqir has a really great business helping people build online businesses.

I first met him at a Breakthrough Blueprint event I did in London, maybe four years ago now, and we had a really great conversation about who he wants to be a hero to.

This is a conversation I've been having with Dan Sullivan recently, and the subject of his new book also called Who Do You Want To Be a Hero To?

It's one of the most profound books I've ever read, and we're going to have a lot of discussions about it on future episodes here.

In the meantime, Shaqir's situation is a really good jumping-off point to talk about it.

I think you're going to enjoy this episode.

Today on the More Cheese Less Whiskers podcast, we're talking with Adam Curran, a financial advisor who owns a nice financial advisory firm in Charleston, South Carolina.

They have a really unique way of generating business using a radio show. He's syndicated on a lot of different radio stations, and we ran through all of the numbers about how the economics of something like that work.

We dissected the roles each part of this strategy is playing; using books as a lead generator, and the purpose of a podcast or a radio show as a distribution channel and lead conversion tool. We had a really great conversation, and there's a lot of potential in this idea, and a lot of opportunity for Adam to really capitalize on the tremendous and profitable foundation he's built.

Today on the More Cheese Less Whiskers podcast, I've just arrived in London, I'm at the Shangri La hotel at The Shard, the view is spectacular by the way, and we're talking with Mark Schreiber.

Mark has a company that provides market data about higher education institutions, so people looking for this information, people who are creating things like higher education software and need program and contact details for the leaders of these institutions, can find the right schools, and people to talk to.

We had a great conversation about the transition from being a legacy directory where, years ago, it was a big, physical directory, a kind of Who's Who, to what it needs to be today as times change.

When you think about it in terms of the 8-Profit Activators, what they're really doing is providing the 'Target Market' research for people. They have the market data about the institutions that can help people select their target market, and pick the right people to be in front of.

There is so much opportunity here, and you're going to enjoy how we think about this one.

Today on the More Cheese Less Whiskers podcast we're talking with Louis Sauer about his really neat golf practice facility.

Now what I want you to notice about this conversation is what I'm always looking for when we're doing episodes... and that's what is the underlying business model?

When you look at today's show, what Louis has is a situation similar to a hotel business. If you think about it, he has available spots in the practice bays at his facility, and if they're not taken, they perish. Just like a hotel room, or a seat on an airplane, or a table in a restaurant… any of those things where you've got an opportunity to have full capacity.

In all these cases, you start to think about how high is high. If I was full all the time, what are we faced with here? What is the potential?

The challenges and opportunities become, how do we maximize this? How do we get as many people as possible to experience it at least once, so we can keep the people who really like what they experienced?

Today we have a very special simulcast episode of the Listing Agent Lifestyle, and More Cheese Less Whiskers podcasts.

Now, if you've been listening for any time, you know my two favorite things in life are marketing and real estate, and I love it when those paths cross.

Today is one of those days because we've got a special guest, Michelle Garcia, from Coeur d'Alene, Idaho, and Michelle is a realtor looking to build systems around cracking into the luxury market in Coeur d'Alene.

She's had some success. She listened to the I Love Marketing podcast and learn some strategies that she started applying in her business. She put together a relocation guide and started finding all these buyers who are looking for homes in Coeur d'Alene.

She realized the reason she's getting all these buyers was because that's who she was attracting with her guide, so start thinking about how to apply marketing to get what she really wants… listings… and maybe she could do the same thing.

So that's where we started our conversation, and I think you're really going to enjoy where this leads.

Today on the More Cheese Less Whiskers podcast we're talking with Brian Diaz from Long Island, and Brian is a mortgage broker with a great target audience of working with first-time buyers, who are Spanish speaking, and who live in Long Island or the areas right around there.

Brian's building relationships with real estate agents he can collaborate with to help these clients get homes using grant programs, and it's a really great, well thought out system, and you're not going to believe some of the numbers, the lead costs he's getting because it's such an on-target campaign.

This is what happens when you are really specific and compelling in your messaging with your audience, and we talked about the longevity of this approach and the real value of being in it for the long term.

We had a great conversation, and you're really going to enjoy it.

Today on the More Cheese Less Whiskers podcast we're talking with Dillon Hill & Clay Stevens from Sacramento, California, and they have a really great story.

They started out doing something to support a friend who was diagnosed with cancer. They helped him complete as many ‘bucket list’ items as they could, they documented their journey, and that really got a lot of traction out in the world.

Now they are trying to help other people with cancer, knock things off their bucket lists.

We were trying to figure out how to model their first success, how to set something so that they can do it full time, and during the call we actually texted my friend Nick Nanton, who's an 11 times Emmy winning movie documentary producer, director, who jumped on the call with us to do some brainstorming. 

So this is a little longer episode than we normally have, but I think that you'll get a lot out of the conversation that will guide how to really think about setting up something new, so that you get a context and a structure that’s sustainable. 

Today on the More Cheese Less Whiskers podcast we have a bit of a different show. I'm down in South Beach this week, and one of the things I got to do was spend a little time with my friend Frank Kern, and it reminded me of being on his podcast, ‘Your Next Million’.

We talked about ‘the self milking cow’. I shared the idea that the struggle or limitation, holding back a lot of entrepreneurs back is that they're trying to be ‘self milking’.

They're trying to do it all; trying to make the milk, meaning come up with the ideas, the money and the strategies, and they're also trying to milk themselves, package it, take it to market, and do the billing and clean up around the shop and farm.

The sooner you realize making the milk is the most important thing you can do, and it's the thing that only you can do, the more success you’ll have. Everything else can be done by farmers, and I'm saying that not in a demeaning way to farmers, because there are people who love to be in support roles or love to do things without having to come up with the milk.

I think when you're the person who can make the milk, one of the creative leaders of an entrepreneurial venture, whether it's a real estate agent, or any kind of business, the problem is we kind of take it for granted. We think that everyone can do it and it almost feels like we shouldn't be able to just do that as it seems too easy. It seems like it’s not work.

That's a limiting belief, and you’ll realize not everyone is you, and that some people, in fact most people, really just want to know exactly what to do and feel like they're making a contribution to a bigger picture.

We had a great conversation and I'm going to let you listen in on that entire conversation this week, and then I’ll be back next week and we'll continue with our regularly scheduled programming.

In the meantime, enjoy this one. I think you're really going to get a lot out of it.

Today on the More Cheese, Less Whiskers podcast we're talking with Ricardo Vasquez from Toronto and Ricardo has something pretty neat. He's working on creating a system in a community and a membership program for people who want to pursue mixed martial arts.

We had a really great conversation. Ricardo’s been a lifetime MMA practitioner. He's been involved in the sport for a very long time and has a real passion for it. He's just getting started with it as a business, so we talked a lot about how to get things going.

How do you start with a big vision for something that could have a global community, but take actionable steps to really to get started. Where do you begin and how do you structure and organize it so that you've got a scalable business. What we call a scale ready algorithm.

Today on the More Cheese, Less Whiskers podcast we're talking with Matthew Coast, and Matthew has a company, a website with tools, programs and coaching, to help women find the man of their dreams. The one who will love them, treat them like a queen. The one who will think about them above all others.

He's really has a dream-come-true scenario for women who want to be in a relationship with ‘the one’ right guy.

He has a big list of women who are eager to hear their information, so we talked a lot about how to connect all the help they can give these women, in a way that makes it easy for them to get started.

We talked a lot about continuity programs, email, super signatures, and scorecards, all about starting conversations and getting people engaged.

And all of it transfers to anyone else in a similar situation; where you have information that can help a specific group of people get a very specific result.

So every time you hear us talk about dating or hear about women, you can insert your situation, the kind of people you work with, and the kind of help you offer as a coach or information provider.

That's what I love about this and all of the things we talk about. This principle centered approach applies across all kinds of different industries.

You're really gonna enjoy this episode. Matthew's great, and I'm sure we'll have a great follow up to see everything he's implemented.