Today on the More Cheese Less Whiskers podcast, we're talking with Jeremy Salem from right here in Florida, up in Jacksonville.

Jeremy owns an agency that helps business owners with eCommerce and improves both their capabilities and the marketing of their businesses.

We had a great conversation about the distinction between the two ways of approaching the business. Between being a service provider to someone, improving their capability by doing work for them, and the possibility of thinking about delivering a result for people, which is always the next level of what you could provide for people.

It was a really fun conversation. The time went fast & there are a lot of ideas you can take to think about the way you see your business.

Today on the More Cheese Less Whiskers podcast, we're going all the way across the pond to talk to Jonathan Slobom, and Jonathan has a unique situation in that he's a marketing consultant, working with what they call a business center in the UK.

The set up is similar to what we would call a coworking space or an office where lots of different businesses gathered together, and they provide supportive services to those organizations.

So we had a great conversation about the opportunities to really create something within their space, serving that business community. We talked about the Profit Activators, and how to be of service to the people they already have, and then, to create a unique opportunity by looking at what they have in terms of excess capacity they can redeploy.

There are some great ideas here, especially now, when people have capacity that can be used differently.

Today on the More Cheese Less Whiskers podcast, we're talking with Michael Barrett from right here in Florida.

Michael is in a very interesting position that I think a lot of people find themselves in. He's taken the time to go through many different marketing courses, but he's struggling with that first step common to all of them. Deciding who your customers are.

So, we started out with a great conversation about how do you select a single target market and how do you choose your niche, but then turned to a conversation about why that's difficult for people. We talked about his Kolbe Index, Myers Briggs as a personality indicator, and it really came down to a conversation about understanding these baseline things, and what do you really want for your life? What is 'a perfect life' for you?

This is a really great perspective on the problem, and you're going to enjoy the conversation if you've ever wondered, is this really what I'm supposed to be doing here?

Today on the More Cheese Less Whiskers podcast, we're talking with Ryan Johnson from Arizona.

One of the things that we often run into is looking for unique vehicles to package up what we do.

Ryan is a comedian. He works with other comedians, and one of the neat things we explored here, is the possibility of creating a unique comedy tour in a way that most comedy tours don't exist.

Creating a new opportunity, a blue ocean strategy.

We have a lot of fun talking about the idea of creating something new and different, something you can control, and there are some great ideas here that you can use in your business.

Today on the More Cheese Less Whiskers podcast, we're talking with Doug Spurling from Kennebunkport Maine. Yes, that Kennebunkport, the presidential, notorious compound of the Bush family.

It turns out Doug has some pretty great businesses going up there, including a personal training business, he coaches other people who own personal training businesses, and he has a budding hospitality consulting business. So he's got a lot going on.

We talked about this idea of using your business as the ’N of one study' for something you're going to duplicate. It's an ongoing theme I have: if you can create something you can document and then do again and again in syndication, you've got something pretty cool and scalable.

We had a great conversation, and there is a lot here for you to take away.

Today on the More Cheese Less Whiskers podcast, we're talking with Justin Smith from Orange County, California.

I really enjoyed this conversation because so much of what Justin's doing in the industrial real estate market mirrors exactly what we talk about in the residential real estate market.

We went through all the ways of creating a 'Before Unit' to attract his ideal clients without making outbound phone calls, which is always my preference. Everything I do to engage people is framed as 'what would I do if my phone only accepted incoming calls?'

We went through the process of narrowing down to a single target market and thinking through how to get those people to raise their hands. Then we talked about ways to educate and motivate those people so when they're ready, they'll take the next step.

There's a lot you can extract from this episode that will apply to your market as well.

Today on the More Cheese Less Whiskers podcast, we're talking with Bruce Browning from New York.

Bruce is in an interesting position because he can do anything… well, almost anything. The company he works with, the company he's a distributor for, does literally anything you can think of with digital marketing, printing, promotional products, uniforms… you get the idea, all kinds of promotional and marketing materials.

He has access to an amazing collection of capabilities, so we talked about how to focus potential, and find a focused target audience for the things he does.

We had a great conversation about how to think about your capability and really use it as an asset.

Today on the More Cheese Less Whiskers podcast, we're talking with Blas Carrasco Phoenix, Arizona, and we had a great conversation because he's in a position that a lot of people find themselves in.

Often, people learn how to do something with marketing, you successfully apply it to your own business, you get results, you start sharing the ideas with other people, and you start getting individual clients that you're working with.

This is exactly the position Blas is in, and he's experiencing a lot of the challenges we see as people look for ways to move their new business to the next stage.

We talked about a scalable model that he can syndicate. You've heard me use those words before, but I think this is an amazing time in history where scaling a model you can syndicate is more possible than any other time.

This was a great discussion about it. I'm excited to see what Blas does with the ideas, and you are going to get a lot out of the episode too.

Today on the More Cheese Less Whiskers podcast, we're talking with Craig Alsup from Ft Worth Texas.

Craig has a neat business. He has an office that does a lot of family and marriage counseling, but with the current situation, they're shifting to do a lot of virtual, telephone and zoom type of sessions.

We talked a lot about the transition to this model, and I shared a lot of the experiences I had in writing a book with a marriage counselor called Stop Your Divorce, which we've had online since 1998 at stopyourdivorce.com.

Craig's business model is similar to the way we were working back then, but now it's become very possible for people to have a meaningful conversation in a virtual way. In fact, as we're all getting used to gathering in this way now, it might turn out to be a more preferable way for people to meet.

We had a great conversation about the model, and how to expand the opportunity by narrowing the focus.

There are a lot of great ideas for us all in this one.

Today on the More Cheese Less Whiskers podcast, we're talking with Heather Prestanski from Ontario, Canada, where she runs a great design business.

Heather's an interior designer who helps people get the best designs and the best outcomes when they're remodeling their home. It's become a very successful business, and although she's been in the industry for some time, this new business, so we talked a lot about target markets and an approach to making sure she's establishing a brand.

You'll hear how we define that term to resonate in the minds of the people who happen to live within a radius of Windsor, Ontario, where she's focused, and we also talked about some very specific target audiences and how to really stand out to a very specific group of people.

As we describe in our Profit Activators, this is really a plan to dominate your category.

I really enjoyed this conversation. There's so much potential in this business, and I you're going to get a lot of ideas from it.