Today we have a treat. We're talking with Taki Moore. For those of you who don't know him yet, Taki is a coach who coaches, coaches, helping them build million dollar coaching practices.
He’s one of my favorite people to brainstorm with because Taki like me is a 10 quick start on the Kolbe measure, and he implements like crazy. We'll hatch an evil scheme, he'll implement it immediately and come back and share the results.
We were messaging last night. He was asking about what strategies we could use with chatbots. It was a great thread and I thought that's a great idea for a MoreCheeseLessWhiskers episode.
So in this call we talk about the role of chatbots in our Profit Activator 3 lead conversion system. I think this is going to be a really great way for you to set a context if you're going to go into using bots and automations to help convert leads.
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Transcript - More Cheese Less Whiskers 048
Dean: Taki, Taki, Taki Moore.
Taki: Ola.
Dean: Ola. Live from Marrakesh.
Taki: Yeah, completely. Can you hear me okay? I haven't run anyone from Morocco before.
Dean: Wow, so this is the first. Yeah, you sound great. We're already recording and we're ready to go. I'm fully caffeinated, just so you know and ready to go.
Taki: We're in for a good time.
Dean: Yeah, because you talk fast. I'm caffeinated. It's early in the morning. We're going to get a double episode here.
Taki: It's going to be like a double espresso episode.
Dean: It's something like that.
Taki: Yeah.
Dean: You and and I have been chatting a little bit, but bring me up to speed here on what we're going to focus on.
Taki: Yeah. I'd love some help figuring out how to take the magic that you do and that I've learned from you, about how to do conversational email, and Facebook chat and that whole kind of email dialogue thing and how to translate that into Facebook messages. Specifically, Facebook messenger bot in a way that increases relationship and increases conversion and isn't weird. If that makes sense.
Dean: It does make sense, because we're at a point right now where we're kind of seeing the emergence of the bot. It's started to make its presence known now, and you're starting to see bot webinars and things. It's right about the time where marketers will ruin bots very shortly here, right? We want to make sure ...
Taki: Yeah, we've probably got about 12 or 13 minutes before that happens.
Dean: Yeah. I think that where it's really going to settle down to is that when you're using it appropriately, when you're doing it right, I think it's going to be a wonderful tool for everybody. It's going to be very helpful for people, it's going to be very time saving and very seamless if we do it right. But we've got to set the stage for it first. If I look at this, if we're overlaying the profit activators on top of this, we're right at the point where we have generated a lead. In profit activator two they've now identified themselves as somebody and we are right at the very beginning of profit activator three.
Taki: Yes.
Dean: Our goal now is how can we engage with them? How can we use the bots? Use that kind of technology, or use that approach to get the conversation going and then make an offer. Whatever appropriate in activator four, and deliver them into our During unit. That's where we're isolating this. This is going to be a really focused thing. In order to do that, I want to set the stage here for the context of what we're doing. I've always look at this, you know, I've always been, and I don't know whether I've shared this with you, Taki, I don't know whether if I've said it out loud yet. I've always been ...
Taki: Is this the moment where you come out of the closet?
Dean: It might be, yeah. That I've always been reluctant to even use the word leads, because it sort of depersonalizes things, right? It automatically ...
Taki: Yeah, they're people, right?
Dean: They're people. I came up with an acronym that makes it okay for me to say LEADS and I just look at leads is an individual that's showing up saying, "Let's engage and do something." When you take that mindset, that's where we're starting here, that somebody essentially, they've left their contact information, or they've raised their hand. They've done whatever they've done to trigger the bot by expressing their interest and that is the moment that they have essentially as an individual of their own free will, shown up and said, "Let's engage and do something." That's the way I look at it now.
Taki: Yep.
Dean: That now moves into ... Then of course I needed a corresponding acronym for sales, which is show all leads easy solutions. There's a lot of this that, if we get to a point where once somebody becomes a lead. Once somebody raises their hand, there's a lot of situations where people fall through the cracks. I very rarely see anybody with a diligent, like very purposeful lead recording system that tracks the outcome of an engagement like that. Most of the time what I see is this funnel approach. It's almost like a hopper. It's almost like you put people in and then you shake them around and whatever comes out the bottom, comes out the bottom, but it's not taking individual accountability for the outcome of this one individual who raised their hand.
Taki: People look at the stages in the pipeline, or they look at I had 100 leads and I got three. They look at the three, but they don't look at 97. I think that's completely true.
Dean: As long as the three adds up to more money that they spent to get the 100 they're happy.
Taki: Yeah, completely.
Dean: They discount the other 97, or they don't really have any sort of ongoing diligent sort of effort to track and see what happened with them. I want to take that as this approach here that we set this up that on ... When the moment somebody comes in, I think you're setting yourself up for maximum yield when you can really intentionally record that that person raised their hand. Separate them from the rest of the ... From just the general population right? The people you don't know.
They came in for a purpose and depending on what they've asked for, you know what that purpose is, because it can be telegraphed in whatever they've asked for. If somebody asks for a book called the Adult Acne Cure, there's a pretty good chance that what they're looking for their adult acne, or if they're looking for how to grow a six figure coaching practice, or a million dollar coaching practice, that's the track they're on. You can assume things from that.
Taki: Yeah.
Dean: Okay, so when we look at that, you said interestingly 100 people and I always look at things like this in bundles of 100, because that's like a cohort sort of thing. In order to go through this fully, the thing that I start with is this belief that what is the value of this group of people, of this cohort of 100 people today. What's the value of this group in two years? I've set the stage with the long term view first. I know that you've seen me talk about the studies that show that just over half of the people who inquire about anything, will buy what it is they've inquired about within the next 18 months.
I always be ultra conservative on that and I say, "Let's call it 50%. We'll undershoot that and we'll extend it out to two years." I think it's a pretty good chance that somebody who asks for something will buy something related to what they've asked for in the next two years. Whether it's with you or not. Yeah that's what I'm saying. The real goal is to be there for that long term as well.
Now in that same study, what they found was that only 15% of the people who do in the first 90 days.
Taki: Okay.
Dean: That's what we're focused on right now. Right now we look at, if we're trying to ... Once somebody raises their hand, we set them at that context, that they are ... We're here, we're going to be here two year from now, hopefully. That's the year of the business, but that's what your intention is, that you're going to be here in two years, so you're not trying to pounce on them. It's completely 100% okay that they don't buy right now, but if there's any possible way that you can help them right now, that you are committing to doing that.
Taki: I'd like them to be with me not with somebody else, completely.
Dean: Absolutely and that's the thing. That's where the goal comes now, is to get to a point where we can get into a relationship with those 15%, without alienating the 85%. Without turning them off, or scaring them away. That's the context for the beginning of this now. Then when we look at it that way, I always look and see how can I discover who the five start prospects are and I say that word intentionally, because I look at it that ... In order for somebody to do business with us, they are going to be five star prospect. That means that they're willing to engage in the dialogue. They're friendly and cooperative when we talk with them, or when we email them.
They know what they want. They know when they want it and they'd like us to help them. They have to have all five of those, in order to do business with you. You're not going to do business with somebody who doesn't meet all of those five. Here's where most people get this flipped, is that they immediately start in on here's what you need to buy and why you need to buy it now. It's almost like they're starting backwards. They're starting with, here's what I've got for you today and here's why you should buy it now. We're starting from the backwards element, not starting from the top.
Yeah they have to be all five, then why not just start at the top and let's just find who's willing to engage in the dialogue. That makes it so much more relaxing. It's easier to get somebody in the dialogue. Once they start a dialogue, then it's much more likely than they're going to continue it.
Enter the bot for the situation right now, where as soon as somebody asks for something, they can get it. That's where we want them. We want to imagine that this lead, the person who's raised their hand has identified themselves and is a real person now asking for help. Our whole purpose now will be to just engage in the dialogue and see if they are friendly and cooperative and then that they know what they want. This is the top three things, really where we're started. I think that if we can seamlessly do that with a mixture of bots, or automation and personal touch, that that's really going to be where the big win is.
All that to kind of set that stage. Let's take it to your exact situation and we'll have the conversation in that context.
Taki: Yeah that's really helpful. I've learned a bunch already. I've got a page full of notes in four different columns, so this is great and the context is always helpful, because even if you screw up the tactics the context really come out, so you stay true north. I guess the first question that comes up is, we want them to be willing to engage in dialogue and be friendly and cooperative. The first question that comes in mind is ... I get how the bot helps me, I guess serve it's scale, or someone serve it's scale. There's a difference between a thought and a conversation.
Dean: Yes.
Taki: I guess my first question is should I? I can see how a bot helps me, but I also don't want to use a bot if it ruins steps one and two, engage in dialogue and friendly and cooperative. I feel like it go here's the lead magnet and then something else could come with the conversation piece that is more Taki, is that where we're going?
Dean: It could be. Do you want to talk about a specific situation? Is there any from a lead magnet standpoint? What somebody may have asked for and how we take that situation?
Taki: Yeah, totally. I'll tell you a specific situation in about 30 seconds. What I'm looking for will be most helpful today, is if we can take my specific situation and we'll build that out, a conversation flow, or a chat flow, whatever you want to call it with this one, but something that I can duplicate, like an algorithm as you call it, to use for a magnet two, or three or how about five, that sort of thing.
Dean: Yes, exactly, perfect, yeah.
Taki: Cool, we're on the same chat. We've got a little process that's working really well for us on Facebook, which is either a video, or a Facebook live, it doesn't really matter, where we'll take a video and I'll teach a particular topic. I've usually got some kind of tool, or worksheet, or check list, some kind of useful downloadable PDF thing that helps people implement the thing we just talked about. I'll hold it up and wave it around in my video. If people want it they can just comment whatever the keyword is below. The one that I just shot here in Marrakesh last night was ... Every month we have a thing, this month is all about unpacking your IP, your kind of intellectual properties.
The particular tool is called the Signature System. It's just a simple one page kind of work sheet, which helps you map out your course, your system for taking somebody from point A to point B, which is something that you can sell instead of your one on one coaching. It's basically, in this case the magnet is one page PDF worksheet and along with it is a short little video which will explain how to use it, that we can offer as well. At the moment the video lives in a Facebook group that we run, which is another thing ... If it suits in this world it'd be nice to have people inquire and potentially join the group as well if that's a useful thing.
Dean: Okay, perfect. I think you can automatically think that everybody is working from the same tool. That might be a good place to direct people, like to put them into a group like that. That's perfect. There's a context for what it is, that they have asked for. If we take this specific one, it's to map out a course right?
Taki: Yeah, completely, yeah you're going to stop doing one on one coaching, you're going to do something more good. You need to know what that is, this thing will help you decide that.
Dean: Okay, perfect. Now, here's the thing. Where we look at is that, as soon as they do this, is it automatically sending them a message, or is this automated, or are you triggering something?
Taki: No it's automated and I can set the time frame. I could send it immediate via chat bot, or I can send it delayed. All they need to do is comment below with the keyword and it'll trigger the chat bot to engage if we want it to.
Dean: Perfect, okay. Here's where we have the opportunity, is that you can immediately send them what it is that they want, because they've never in the history of your relationship been more excited in that moment.
Taki: They've never been more interested in this.
Dean: We definitely want to give them something they can do right away. That's the equivalent of the initial message. Now, in that kind of a message, I would deliver what it is, but I would also then kind of set the stage that whenever you're ready, here is some ways we can help you, with links that where they might want to go next kind of thing. What would be the next step here. That is a ... It's almost like the menu in a way.
Taki: Yeah.
Dean: Here it is. This is what I've got. This is how we can help you. If you're clear on all those things and there's a difference between a mature business, where you've got the solutions and you've got the things laid out for them and a business where you're sort of trying to figure out what those things are.
Taki: I'm ridiculously super clear about what they are.
Dean: Absolutely. When you're super clear, then it's just letting people know and that has some sense of comfort for people and there's the sense of leadership in it. You're not as John Carlton would say, selling from your back heels. You're selling ... You're up front, here's what I've got for you. It's the leadership. You got to assume and this is where it comes down to it on this five star prospect approach. We know that half of them are going to do something. Now, what you can't tell is which half of them are going to do something, just by seeing.
Taki: We got to treat everyone like they will and let them not if they want to not.
Dean: That's exactly right. We got to treat them like they're five star prospect and we've got to take them by the hand and kind of lead as this is ... Here's where to go. Some people are ready and will do that. People can go through all five of these things at one time, or they can ... They're kind of maybe slower to go through them. When we look at it, if you've got your super signature items, or your the next step your cookies, what you're going to offer them. I would say it's essentially Hi Taki, here's your ... I say Hi Taki, but on this I would often not personalize the first immediate response, because it then knows that your ...
Because when the machine is doing it, I want it to be clear that it's the machine. When I'm doing something .
Taki: One of the weird ideas I had was to give the bot a name, so they knew they were either talking to Little Mike, or whatever.
Dean: Yeah, right. Fabio.
Taki: Is that a good idea or is that weird?
Dean: It's an interesting idea. It might not be ... That's actually a good innovation perhaps, is to think like that, like to think that it's a persona of itself.
Taki: Yeah, correct. Hi Dean, I'm Little Mike, Taki's chat bot. He built me to make sure you didn't have to wait for stuff, because he's often busy, or something like that.
Dean: Yeah.
Taki: What's nice about that it's obviously ... It's quick and everybody knows that I'm not that responsive on Facebook. I'm never going to get back to somebody in two seconds, or it could just be not Little Mike and it could just be here's the thing and it's clearly written. It's from the business not from me. Thoughts?
Dean: I like both. I think that ... Initially I like to ... You can have it from you, but just delivered immediately, which is clearly as a here's your download, here's the thing you asked for. We wanted to get it to you right away. Then whenever you're ready here are whatever. Three ways we can help you. That is like ... In the case you need to get to it, here's where you can download it and then if you'd like to join this group, join us over here. We're still having a while conversation about it. Just kind of guiding where that next step needs to go.
Taki: The only other thing that I think I need to make sure you know is that, because of the way the chat thing is set up, in order for them to be subscribed as it were to the follow up messages. We need to have them reply to one of the initial messages. Ideally if they reply with a specific keyword, then that makes it much easier for me to make sure we send them the right next bits. If they don't reply, then they'll get the initial thing. As far as I know they won't get what comes on day two, or five, or whatever.
Dean: Right, okay. Can you intervene and manually send them something?
Taki: Oh yeah I totally can.
Dean: On day two right, yeah, right, okay. I think initially and one of those three things that you say to people may be one of those instructions. Imagine you were to get the perfect words to say to somebody in the moment they walked into your store, or your office or whatever.
Taki: You're Jennifer Lovett idea, yeah.
Dean: You're Jennifer Lovett message right and to say ... To direct them in that right way and get them to reply whatever they need to reply to be on the same thing. That's definitely a perfect thing to do with a bot right away.
Taki: I can say one of the things is join ... Yeah PS whenever you're ready is three ways we can help you get more clients and help you grow your business now. One of them is to watch the seven minute video, which will show what to do with the work sheet. We pop it in a group, so you can work with other people who are working through the worksheet too. Just reply to the group and we'll get you the link, that sort of idea.
Dean: Yes, perfect and that way ... What we're doing is we're intervening at increasing levels of intimacy. You're saying we want to go through. We want it to ... Some number of the people will respond with whatever you instruct them to do, which is perfect. Then some will not right away, but if we now intervene as Taki, that is now the appropriate time to do that. It could be the next morning. I always use that as the perfect kind of time frame. The next morning it's like you're using ... You can automate that message going out, but the tone of it can be.
Taki: This is Taki, not Little Mike.
Dean: Right exactly.
Taki: By the way we picked Little Mike, because there's this client that we love to tease, Mike and so we thought it'd be fun to name a bot in his honor.
Dean: Little Mike, okay, perfect, I love it.
Taki: Yeah, Little Mike, yeah, exactly.
Dean: That's great, I love it.
Taki: The next morning they get a message.
Dean: Yes. Now, what would that message be, if somebody's been ... They got the initial thing, then this is your engaging message. Same thing we do with the email of what would be the thing that would get somebody to raise their hand. If we can get 30 or 40% of the people to respond to that message we're on the right track.
Taki: Yeah, correct. Just so I'm clear, are we asking an open ended question or are we offering them a cookie?
Dean: You can ... We're offering an engagement question. We're not offering a cookie yet, we're offering to engage in a dialogue. We might say, "Hi Taki have you already ... Are you putting at the end of your course, or is it already done? The acne question we ask is, how often do you get breakouts? That's a great question, because it's completely appropriate and it's right in the right vein. When you look at it, you might ask somebody, have you already got a course, or are starting from scratch?
Taki: Yeah, I might say do you coach mostly one on one, or in groups?
Dean: Right, perfect.
Taki: Yeah, exactly. Are you putting together a course, or do you already have one?
Dean: Yes, so whatever it would be ... It's sort of related to what they've asked for, but that would be just kind of rating, engaging them in a dialogue. It can be a sorting question as one of those things, this or that? It can be a single question that they can respond with very simple.
Taki: One of the questions we ask a lot by email is ... Yeah exactly is, what kind of clients do you coach? They'll tell me I work with accountants or shakra tweakers, or whatever the thing is, which is an open question.
Dean: Does that question work well for you in other things? What kind of clients you work with?
Taki: Yeah it works great. The one thing it doesn't do is it's ... It doesn't lead naturally to something plausible, but it leads naturally to something conversable with a real person answering the question.
Dean: Yes, of course that's perfect. There's the thing is that, you're looking ... Now, often the thing that you can do is think like a chess master. It doesn't matter that ... Sometimes it's easier to engage with something that doesn't appear like, "If I answer this you're going to sell me something." Do you know what I mean?
Taki: Yeah.
Dean: It's not the same as do you want it in red or in blue? Where the assumption is that they're going to buy kind of thing.
Taki: Yeah, it's not loaded.
Dean: It's not a loaded question. You can ask that question initially and then ask that next question. You might say, "What kind of clients do you coach?" Then if they say shakra tweakers, then you can say ... Then you go to that sort of question right? Have you got a course already or do you work with people one on one or in groups? Have you got a course? You see where in two or three questions you can elicit what I call the love letter, where they'll now tell you everything.
Taki: Yeah, perfect.
Dean: I think that that context for it, I think the bots are good, I think for that immediate response to something. A clear invitation to a specific date and time webinar, or where they can confirm or register their spot. That might be a good for something like that, or a reminder of what ... Confirmation, like a reminder if they are signed up for something, to send it like that. I think that the initial thing.
Taki: I know you where you worked with Frank on his chat flow. It started out conversational and obviously due to his size, I imagine they got slammed and then you got something a little bit kind of yes, no, this, that. Any thoughts about the ethicacy of it?
Dean: Ethicacy.
Taki: I know, that's the word of the day right there. Yeah, yes, no buttons versus the cookies. I've got this thing would you like it, yes, no? If you already have clients, yes, no. What do you think about that?
Dean: I think that that, you can use it. That's very clear that it's a bot...
Taki: That it's a completely a bot, not a person.
Dean: Yeah that it's completely a bot and that's great, it's okay. I think you want ... Where it's going to get tricky is that the bots right now are not that intelligent. Starting to get there now, where you notice on your Facebook pages when somebody inquires about something and you respond. Then it's asking you a question after. I've been doing some Facebook ads for a Eye Growl Studio here in Winter Haven. The thing that I'm noticing on the Facebook page now in the messenger after you respond. It's asking was that about price? It's asking to get to know what's going on. Was that an inquiry about price?
So you can see that the kind of machine learning hooked up here, trying to create the algorithms. I think that that's really where ... That's going to be a ways out, but I think anybody who's trying to completely remove themselves from it, is going to have less than stellar results, compared to the people who are skillfully using it to supplement what they're doing.
Taki: Yeah, clear.
Dean: To enhance it.
Taki: Understand.
Dean: Yeah.
Taki: Okay. As you laid out the five star prospects. They're willing to engage in dialogue. They're friendly and cooperative. They know what they want and when they want it and they'd like you to help them. At some stage there's some cookies to lay out.
Dean: That's the prescription.
Taki: Like Hansel and Gretal all the way home, yeah correct.
Dean: Yeah.
Taki: If I think about the end of this process and I know I'm one of those marketers who's probably going to ruin bots for everybody and I hope that's not the case. The end results I'd like are one to join a group. That's a pretty low level cookie. There's we run a weekly crash course, like a weekly training webinar. We've got our case study program that somebody could join. Frankly we've also got ... If they fit a certain profile conversation. Actually get on the phone and talk to one of my team. How do I engineer those pieces?
Dean: I think just the way you described them. I think that a super signature is the perfect place to presence those initially, because they're there for everybody. I can tell you from my ramped use of the super signature, that it makes a tremendous difference, just in engagement and the numbers of people who engage in the dialogue. We know that that's true, but also when you're then having those dialogues with people, to have those ... In the back of your mind you know where it's headed. You know where you're going with it.
In all those dialogues you're going to know what's the next appropriate step for somebody and you're taking that leadership role to guide them.
Taki: Yeah.
Dean: I think that if you kind of ... It really is just like a timeline with channels in a way. If they're on the default timeline, which is they opted in and then they're ... What are they going to experience? Let's look right way to kind of map it out, is to look at what are they going to get otherwise? They're going to get this immediate thing and it's going to have an option for them to do something, or not do something.
Taki: Yeah.
Dean: If they don't do something, then what's going to show up the next day is this question that is meant to engage them in the dialogue. If they don't respond to that, then I want to immediately drop them into the long term flagship sort of communication, where every week ... This is one of the biggest assets, for Profit Activator Three, is a weekly flagship that at the very least this is what everybody is getting.
Taki: Yes.
Dean: Once a week could be your podcast.
Taki: It might be a video that I shoot.
Dean: Yeah, exactly.
Taki: I'm a video guy, I really enjoy that.
Dean: Of course, yeah.
Taki: Shoot a video, it lives up on my site. Email those out. The weekly flagship is the email that sends people to watch that video. If you were in my shoes, would you take that same email, maybe modify it a little bit and pop into this chat group?
Dean: I would say like your thing, are you getting somebody's email with this chat too?
Taki: We can.
Dean: Yeah, I think that's where ... You want to simplify things and get that ... Move that into one place. Right, exactly and use that messenger situation when you really want to get a message to somebody. You may after 10 days, or after the next week, you may send a message, a short message to them if you're doing a webinar and say, "I'm getting together with some people on Thursday to brain storm, or to talk about whatever, would you like to join us? You could even do that kind of thing, if you don't want the manpower or the impression of trying to engage individually with those. You could use a button, yes send me the details, or yes I can make it, or no I won't be able to ... You could send Little Mike up to do that.
Taki: Yeah.
Dean: Yeah, so that flagship then ... Everybody either ... It's just constantly about this, looking at the asset that you're growing. A lot of people don't differentiate their before unit list and their after unit list.
Taki: They send everything to everyone.
Dean: Everything to everybody, right exactly. I think that having that at least understanding. We often will use a five star, a rating system for each of the leads. Somebody opts in. They're on the list, but if they're willing to engage, if they respond to something, then they get one ... We've flagged them with different ... One flame and then if they engage in a dialogue, that's two flames. We know when if they've asked for it.
Taki: Just so I'm really clear? How many flames? What can I use flaming people in?
Dean: I use in Go Go Clients. We use the flags for ... That's where you can tag people. I know that I can respond to anybody who has reached a certain level. If somebody ... I know that I can go in and let's say that ... I'm heading to London next month. How we'll often use this is ... Actually we just sent a message out today using this exact situation, that I will ... In my super signature, especially for all of this year has one of the things has been talking about my summer tour. I'm going to Toronto, London, Amsterdam, Sydney.
Now, every week people will respond and say, "London." They'll respond and say, "Sydney." I will ... They get flagged that way that they've responded and asked specifically about Sydney. Now, if somebody asks about Sydney and they've been sent the information and then replies back, they'll get another flame, in that they're much more engaged. I can send, like right now in London.
Taki: Yeah you can go, "I want to send anyone who said London and had three flames or more." For example.
Dean: Yeah, I've only got ... I have three spots left for London. That message today just went out to that group, the people who expressed an interest, were sent the info and replied back. That's the ... That goes out and that will I'm sure fill those last three spots for London today.
Taki: Yeah that's cool.
Dean: Yeah. That tagging and flagging, or whatever system people are using are to be able to keep that ... That's part of that record keeping of documenting.
Taki: You talked about the right stuff, yeah completely.
Dean: Where everybody is, so that you know what's happened with them. I look at it that the immediate messages can be sent with a bot. The engaging question can be sent the next morning with a bot. The whole goal being to raise them up to the point where now they're engaged with somebody in a real dialogue. Once they've reached that level, like level three, where they're actually engaged with somebody, that's a different person, different level.
Taki: Yeah, that's not a bot, yeah completely.
Dean: Yeah. Now the interesting thing about this is that they're ... I always have to caveat that ... Once you understand that people either are or are not five star prospects and that nothing ... You're not going to create five star prospects. You're only going to discover them. Once you get that mindset, that's really the freedom. It takes the stress away that you're ... You're not trying to.
Taki: Yeah look at them and figure out if they are.
Dean: Yeah, exactly. What do you think you'll ... Let's walk through it here. How do you think, based on what we've been talking about here, you'll deploy something like that?
Taki: We'll deploy it today. I've got a really specific use tape that I can pull the trigger on this afternoon. It's 2:00 here in Marco. It'll take us a couple of hours to get this going I think. I've got a couple of things I've got to figure out. Right now somebody replies to a Facebook post with a comment and the comment has a keyword in it. It's going to trigger the chat bot. Now I've got a couple of things here. I've got to get them to reply with the keyword, in order for this whole thing I think to do what I need it to do.
Number two, at some stage I've got an email address, which I haven't figured out how to do that yet. If we can just focus in on two those things, right at the start of this process, that will be really handy.
I've been using the Facebook lead ads, where they can sign up through Facebook. We get the email address attached to it, but we also get their Facebook email, the one they use for that, which is often their good email. I'm not sure ... I don't recall whether that's what happens with the bot. Which one are you using?
Taki: I'm using Mini Chat.
Dean: Yeah. I think it's just the messenger one that ... Now you've ... I think I would look into that to see is there a seamless way that you can draw ... You can get their email address, or make it easy to just send their email address.
Taki: Right.
Dean: Are these people who you already have in your world?
Taki: No they're not.
Dean: You're running ads for this?
Taki: No there's going to be ... Yeah we're running ads, exactly that.
Dean: That's interesting. Have you done the test on running ads where they can.
Taki: Lead outs?
Dean: Yeah Lead outs.
Taki: No I haven't.
Dean: Comparing, I mean ...
Taki: Yeah completely.
Dean: Can you feed lead ads into Mini Chat? Is that an integration?
Taki: We're a few hours of tinkering away from figuring that out. I'm just going to get my team on it. I'll talk to them after I'm speaking with you, okay.
Dean: That would be the easiest if you have both. If you have a way to do that, that would be easy. Otherwise, you're going to have to get them to go somewhere.
Taki: Yeah otherwise you're going to have to get them to go somewhere or to type it in.
Dean: Right, exactly. Now the interesting thing is that you can often ... One of the things that you can do is often, you can use something like that, like to demonstrate something for somebody like to ... Just as a way for them to experience it in a way, is to have them go and opt in to the go watch this. Here's how we use this kind of thing. Build it in to the content.
Taki: The other thing I wondered is, Mini Chat gets triggered off a keyword. I'm wondering if the keyword contained the @ symbol, that could be the I'm just checking that you're one of the PS thing. If that's right just type your email address below and we'll send it to you. Mini Chat can go, "It's giving us an @ symbol that's an email address." I wonder if that would work.
Dean: That's great. I wonder. This is the way that innovation happens, is us thinking this way about how to get something to do what we want it to do.
Taki: Yeah. Then we can email to you, meanwhile here it is right now.
Dean: Yeah.
Taki: Something like that. That could totally work. That may totally work.
Dean: Okay, that's good.
Taki: Just so I'm really clear, what would be really helpful for me is, let's say I've just commented on the thing and you're Little Mike. Can you just run through what the first message might say what specifically?
Dean: That might be ... I don't think it would be any different than what we talked about.
Taki: It's going to be.
Dean: Yeah I think it would be just that, exactly and with also a mention of I'm Little Mike, if there's anything ... Here's some things I can help you with kind of thing. If there's anything that Little Mike could trigger, that might be a good way to flip that.
Taki: In the chat super signature.
Dean: Yes, exactly. That would be a good way to reframe the super signature in a way. Something that they can get instantly, that I can direct to you. I can get you going here, which could also include something tell Taki, like to talk to or ... Why not have that as one of the options?
Taki: That's good. All right.
Dean: Yeah, you just imagine. It's almost like having a really nice ... Having something manned. I think there's something to this whole idea of looking, imagining it as a retail situation, as a retail store. The E word or whatever they've put in the subject kind of gets them into the door. Then how they're greeted, if they're in your retail store. Just imagining that, a bot there. The interesting things is that it's not ... I think where we get to, that people are going to be sort of inclined to want to completely abdicate to the bot, like have it be ... I'm going to be on easy street.
Yeah it's really interesting to know it's the combination of the human intelligence and the artificial intelligence that's going ... That's the big win. People got all excited when the AI beat the chess player... but now the highest rated chess players are not ... It's not the AI and it's not a human, it's the combination. They call them Shen Towers I think, where it's like they're a human playing and artificial intelligence enabled human.
I think that that's really where we're headed here. Artificial intelligence enabled human is going to be the winning thing in these. I just like it that it's going towards a point where people are going to get what they want. It's easy for people to get served, but it's so often ... It's difficult to, or easy ... Sorry to let people fall through the cracks that way too right? If they don't show up. We kind of put them into this AI black box and stand at the end of the tunnel waiting for the five star prospect to pop out.
Taki: Yeah, which is a really nice loop back to the conversation we had at the start about the three out of 100 who do the stuff and losing the 97, yeah.
Dean: I think that's valuable. I can't wait to hear what you do with it.
Taki: We're going to have some fun with it. I guarantee it, I'll have some stories within a couple of days.
Dean: I love that. That's my favorite thing about you. You're a disciplined executor.
Taki: No I'm completely not. I'm a totally not. On a Colby, I'm a one, three, 10, four. I have no need for that much information and I'm a 10 quick start. It's got to be done now imperfectly, but we'll get some feedback and we'll be able to change it from there.
Dean: I love it. Share a little bit about why you're in Marrakesh right now, just to set a little context for what's going on here, because I know this is ... You are living the dream as they would say.
Taki: Well we kind of are. I feel ridiculously privileged. A little bit of back story. Two yeas ago we had a really great year in business, but at the end of the year I felt like the year was a little bit beige, like a little bit nah. Every year we pick a word for the year. It was like our theme. Last year my theme was adventure and it was like, how do we have more adventure, because what's the opposite of beige? Adventure. We did a lot of really fun stuff. I had an amazing time. We rode camels and we went to Morocco. We went to all over the world and I had a great time.
I got back and I was sitting at my taco shop, where all good ideas happen and I remember thinking to myself I had an incredible year, I don't know how this possibly get any better. How could we top this next year and this is always in the back of my head said, "What if you never came back." We just grabbed out a blank calendar. Three times a year we physically need to be somewhere. We run workshops in California and Sydney. We put those there workshop periods in. Then the rest of the year frankly we could ... If you could be anywhere, if you're going to be doing the same work, why wouldn't you make your office fun?
About a month and a half ago, or a month ago now, we pulled the kids out of the school…
Dean: What district context? What age are the kids?
Taki: I've got six, but the three older ones are all working full time. They're in their 20s. We've got a seven year old and an eight year olds, my two daughters and then Ethan who's 16 now coming with us. We pulled them out of school. I had a teacher to come traveling with us. We've got 12 months on the road and we just made a list. Cherie Marie my wife and I made a list of all of the fun places that I could go in the next three years and we just put as many as we could in the calendar.
If you imagine looking at propeller from the front. You've got this circle in the middle and then three blades. That's kind of how the idea started. Sydney was the hub in the middle, because we got to go back three times a year. Then three blades are like three blue multi month adventures looping ... Yeah exactly. We've got an Asia loop which we just finished. We're in our Europe loop right now. Then North and South America loop next.
So far we've been Bali and Thailand and the Philippines. I dropped in on California for a workshop run by a great guy called Jason Gainer shout out to him. We're supposed to go to London, but one of our friends at Char ... It's my birthday and I'm going to Marrakesh, three hours from London. We're here in Marrakesh for a little bit. It wasn't scheduled, but we're here. Then to London in a couple of days and then yeah Barcelona and then Italy for a month or two and then back to Oz in July for workshops.
Dean: That's great. When are you going to be in ... Are you still going to be in London around the 23rd?
Taki: Let's have a look? No we're going to be Spain I think, but dude, we're a short hop over. If you take a yacht and I take a yacht, we'll meet in the middle of a ocean somewhere.
Dean: We can go to ... Where's that place that ... Where does Andre live now?
Taki: Oh yeah, he's Gibraltar or something isn't he?
Dean: Gibraltar yes.
Taki: He's a good man. Him and Anita are great people. I'd love to hang out with him. We should totally go to Gibraltar.
Dean: There you go. All right Taki Moore, I have enjoyed this. I always enjoy talking to you.
Taki: Yeah, me too, thank you. This has been very helpful.
Dean: I know every time we talk we're going to get some great experiment results within the next 48 hours here. I'd love to hear that.
Taki: Yeah, we totally will. I'll let you how Little Mike goes. I'm going to wind him up and send him out into the world and see if people think Little Mike is good and we'll see what happens.
Dean: Cool. All right, man. You enjoy Marrakesh and I will talk to you soon.
Taki: Take good care, thanks for taking the time.
Dean: Bye.
Taki: Bye.
Dean: There we have it. I always love talking with Taki. He's such a great ... He's got such a great marketing mind and he's ... It sounds like having an incredible adventure, living the dream, living all over the world with his kids and running their business from everywhere, which is really the great opportunity of our time. That's really something that would not have been possible when I was a kid.
We sometimes take that for granted, but if it's all in the cards for you, that might be something that you could look at, so I'm excited. Now, if you want to continue the conversation, here you can go to morecheeselesswhiskers.com. You can download a copy of the More Cheese Less Whiskers book and if you'd like to be a guest on the show, just click on the be a guest link and that will take you to a little form, where you can fill out and we'll see what kind of evil schemes we can hatch right here for you.
I've got this month starting another case study group, for our Email Mastery program. If you'd like to be part of that, where we get a chance to work one on one on crafting email campaigns for you. Taki has been a part of that program. We had a really great result with his case study, creating and modeling a case study for his group. That would be a cool thing, if you have a list of people that are communicating with in Profit Activator Three right now. Just send me an email dean@deanjackson.com and put Email Mastery in the subject line and we'll get you all the details on that.
If you haven't already downloaded the Email Mastery book, you can do that at emailmastery.com. That's it for this week and I will talk to you next time.