Today on the More Cheese Less Whiskers podcast, we're talking with Darren Kirby all the way from the UK.

Darren does something pretty neat. He works with dads as his target audience, but dads who want to be fit, energetic, and have the extra energy they want to really enjoy their life, play with their kids and be there for their family.

We talked a lot about the idea of gathering that very specific target audience and creating the tools that allow them to identify themselves as the person he's trying to reach.

We talked about the idea of creating some activators or a manifesto that will help dads identify where they are, and what they need to work on to really live this energetic life.

This was a great conversation. I really enjoy it when people are crystal clear on who their target audience is because it unlocks the conversation about building that audience, communicating with that audience, and leading that audience to the next steps.

Today on the More Cheese Less Whiskers podcast, we're talking with Gorana Angert from here in Florida.

I've known Gorana for a few years now. She's been to a Breakthrough Blueprint event. She's in our Email Mastery program, so I had some context with her, and when she asked to be on the podcast to talk about an exciting new venture she's doing, I was game.

I think this is going to be a very important conversation because as we're moving into the 2020s now, it's a chance to reevaluate where we are.

I always love to think about it like this; we're coming into our first proper decade of the new millennium. As we're moving into the 20s, so much has changed. We literally have the ability to create our own television network, our own radio network, our own printing press.

We've had the chance to do all of these things for some time, but I think we're coming to a time now where we can really take it that seriously. Just like a 'real' television network or a 'real' radio network.

We had a really great discussion about the context of creating content in the new world, in a way that attracts the right audience and has the biggest impact in the world, the world you want to have an impact in.

So big thoughts, big moves in this episode, and I can't wait to hear your thoughts.

Today on the More Cheese Less Whiskers podcast we're talking with Mark Evans from Wisconsin, and Mark has a really great business helping entrepreneurs, with companies around $1-5 million, build and deploy sales teams to grow their businesses.

We had a really great discussion about the impact of what he does, the result, versus the mechanism that he uses to do it.

A lot of the time, people who help people 'do things' focus on the mechanism, the track they follow, the product, how much they actually do for people, instead of focusing on the outcome, the results of what is being produced.

So that's what we talked about today. Focusing on what it would mean to focus exclusively on the result you're able to create.

There are a lot of great ideas here to help you focus more on what people really want — the results.

Today on the More Cheese Less Whiskers podcast we're talking with Jose Camacho, who has a really great business helping people remodel their bathrooms from their 5,000 square foot showroom in Miami.

We talked about a lot of the potential he has in the before unit for different target audiences, and it's going to be a good exercise for you to hear how we go through the process of selecting one.

The big opportunities though maybe in the during unit and after unit and the conversation developed as we talked about each of these.

I think you'll find this one very thought-provoking for your own business.

Today on the More Cheese Less Whiskers podcast we have a great show for you.

It's September, a new school year here in Florida. I always love to think of my time as an academic year, and before I get started, it's great to look back over the summer.

This year I again got to go to London, Amsterdam, and Toronto, and while in Amsterdam for our 4th annual Breakthrough Blueprint event with my good friend Elko de Boer, one of the things that we do is record our Periodic Podcast. It's a kind of 'year in marketing' review for both of us.

We talked about a lot of the things that we've done over the last 12 months, compare notes, reflect on our successes, and talk about what we see for the future.

It's a delightful episode to listen to, and it's a nice thing to set the scene on my marketing world view as I look forward to November this year when I go to Australia and do the same thing with James Schramko.

I always love talking with Eelco, and this is a great episode with lots of ideas for the year ahead.

Today on the More Cheese Less Whiskers podcast we're talking with Justiss Boyer from North Carolina

She's right in the middle of the research triangle area, an emerging area where she's opened up a new hairstyling salon doing cuts and colors for professional women.

This was a really great conversation about understanding who your clients are, what they really want, and knowing that who it is you're trying to attract. Then we talked about a strategy for attracting and keeping those people. 

She does a really great job of keeping people once they come in, with around an 85% conversion rate into ongoing clients. When we did the math we found out they're worth a lot of money over the lifetime of a client, and we talked about a very useful strategy I've used in a lot of different situations to kickstart and bring in new clients in her before unit.

You're going to really enjoy this episode.

Today on the More Cheese Less Whiskers podcast, we have a special treat, one of my oldest friends, and maybe the most influential man in my life... Joe Stumpf.

I'm sure you've heard me talk about Joe in the past. We spent many years together delivering our Main Event to realtors all over the country, and any time we get to chat great things happen!

This call is no different. We cover it all... So, no need to say anymore except, go listen now ;)

As you know, every week we spend an hour hatching evil schemes with a business owner from somewhere in the world with an interesting business. It's usually someone I don't know, but today on the More Cheese Less Whiskers podcast we're going to spend an hour hatching said evil schemes with someone I know very well! Richard Miller, the founder of Titan Event Technologies.

I've spent a lot of time with Richard. When we first met, he was taking over the role of running all the audio visual requirements for the big real estate seminars I did with Joe Stump and Eben Pagan.

He has a long, long history of putting on high stakes events for entrepreneurial businesses. We would do 600-800 person events every month for many, many years, and Richard was responsible for making them go off flawlessly.

He's done events for people like Dean Graziosi, Jeff Walker, Eben Pagan and many of the names you would recognize. He's a bonafide audio visual expert, and this is a really great conversation, hatching some evil schemes around the future of the audio visual business.

You're really going to enjoy this episode.

Today on the More Cheese Less Whiskers podcast we're talking with Steve Nelson from New South Wales, Australia.

Steve's a building contractor who works with remodels, new construction, and all kinds of building projects, and one of the things we talked about, which turned out to be one of the big opportunities for him, is his After Unit. 

It turns out that a lot of his business is by referral. He's been in business for over 30 years and he knows a lot of the people in his town and his reputation is great. He does a good job, so of course he's going to get referral business and luckily most of it just happens without him really doing anything to orchestrate it. 

We looked at that as a big opportunity and had a great conversation about a strategy for him to orchestrate referrals. A low cost way that will have a big ROI for him. Then we talked about targeting specific people on the high end of what he likes to do, full house remodels. 

We talked about a really great strategy to attract just those people and I think you're really going to enjoy this conversation.

Today on the More Cheese Less Whiskers podcast we're going to talk about one of the most important elements of your business… The feeling of abundant time, and we want more than just the feeling of abundant time, we want the actuality of abundant time!

The number one way you're going to achieve what you want to achieve is by wrangling your time.

People often tell me, the thing that stands in their way is that they just don't have time. They're too busy, so I want to help you get control of your time and use it in a proactive way, and the way to start is to eliminate all the reactive activators that are stopping you from implementing the things you want to implement.

I've got a really great strategy for you that I call it the 50 Minute Focus Finder, and what you're going to listen to right now, is a complete training, elegantly 50 minutes long, that’s going to give you a tool you can use for a lifetime to get anything you want to get done, done.