Today on the More Cheese Less Whiskers podcast, we're talking with Jeff Jones, and this episode is a really interesting topic because it's something you may have heard me talk about on other podcasts.

One of the desires I have, whenever we talk about home services, is I have a desire personally for home management for homeowners.

We often think about property management for people who invest in real estate, but if you own a house, you're the property manager for your own property. Anything that goes wrong or anything that needs to be done; ultimately, you're the one responsible for it.

I've been thinking about this as a category for a long time, and the way I describe it to people is 'I want to live in my house like I'm a guest in your house'.

I want someone who can be the responsible adult and do all the things a responsible adult would do, proactively, to take care of a house, and I would happily pay for that service.

Well, Jeff has heard me talk about that, and he's taken it on himself to put this kind of service together.

So this is a great conversation to brainstorm what it might look like, the implications of a service like this, and how to start the process and leverage the referrals form people who already know, like, and trust us.

Today on the More Cheese Less Whiskers podcast, we're talking with Paul Baeppler from Cleveland, where he's a police officer and private investigator.

Have you ever wondered if someone was spying on you, or thought there was a hidden camera watching you, and listening to your conversations? Well, apparently, that's big business, and Paul has a way to help people in that situation.

He does it all the time in person, helping businesses and individuals who are concerned about being surveilled, but now he has a system that can help individuals anywhere, not just locally in Cleveland.

We talked about the psychology of how do you get into the conversation that's going on in the mind of the person who is suspicious or suspects they are being followed, tracked, or spied on in some way?

So we walked through a really great breakdown of how to apply the 'Before Unit' profit activators to this challenge, starting with who's our target audience, what's the thing that's going to get them to raise their hand, and how can we start the conversation?

This conversation was a lot of fun, and I think we hatched a really actionable, practical plan that, if you listened to the ideas behind it, will apply to whatever you're doing as well.

Today on the More Cheese Less Whiskers podcast, we're talking with Randy Redinger from South Dakota on his way to Washington.

We talked about a very interesting part of the startup phase, trying to figure out the best model for approaching people.

He's in a situation where he has a really great opportunity with a unique product making custom closets that people can fully design. They know exactly what they want, and he can have it cut out and delivered right to them.

It's a unique process for selling one at a time, but we talked about the possibility of selling through distributors or people who can actually install the closets, people who have a chance to create a kit, and buy multiple at a time.

When you're looking at something like this, the opportunity of being able to sell anywhere to anyone, it can sometimes blind you because there are too many opportunities. Often, the best thing to do as you're figuring it out is to artificially constrain yourself to a geographic area so you can get all your ducks in a row, and then roll out with a proven model.

We had a great conversation about the opportunity. You're going to love the discussion.

Today on the More Cheese Less Whiskers podcast, we're talking with Sue Richey from Northern Virginia, where she runs a very successful property management company with her husband.

This is one of those businesses, that if you're fortunate enough to get it up to scale, you've got the stability of recurring revenue. There's a base of clients who love you and really depend on you and, if nothing's broken, will continue to stay with you.

It creates a big opportunity in your after unit, and we spent a lot of time exploring the opportunities to expand within the people she already has under management, by talking about the proprietary metrics that are available.

This is a great episode to really uncover the potential, and very applicable to any business with a healthy after unit.

Today on the More Cheese Less Whiskers podcast, we're talking with Hans Comyn from Medellin in Colombia, where for the past 15 years he's been developing his skills in helping men with their confidence in meeting women.

We had a great conversation about how to go beyond the idea of just providing information and courses, and expecting people will take it on themselves to get the result, but instead, what would it mean if you went all the way and helped people overcome what blocks them from doing the things that he knows they should be doing.

We all start our marketing equation, our puzzle, with what is the thing we can actually help people with, that would be a dream come true scenario, and only then can we get to the point where we're selecting the right target audience of people we can most help.

This target audience is a little bit different, but the spirit of what we're trying to do is help people get to the result they want.

And maybe, what needs to happen is the price you charge for something has to go up, so you can increase the amount of time or effort you put in to actually getting the result.

Today on the More Cheese Less Whiskers podcast we're talking with Cheryl Pinkard from New York, where she is in a very unique position of being able to deliver a result, a very particular result, for a very particular group of people.

Now before you listen to what she does, it's more important to remember that this is exactly the same situation all coaches, consultants, service providers are in right now. Regardless of how unique or not your business is, you have the ability to deliver or show somebody how to get a result.

You'll hear in this episode that often the biggest frustration is that you spend a lot of time convincing people you can do it and showing them how to do it, rather than being able to deliver the result for people.

So we had a great conversation looking at the different models, or ways to present your outcome, and the psychology of how people think about buying the result rather than the service.

You're going to enjoy this episode. There is a lot to take from it no matter what sort of advice or coaching or service you offer to other people.

Today on the More Cheese Less Whiskers podcast we have another special treat.

I’ve been on a whirlwind tour over the last few weeks in Toronto, Chicago, Phoenix and recently, St Petersburg back here in Florida where I was speaking at an event with my good friend James Schramko.

You’ll remember James from our periodic podcasts. Normally I go to Australia each year in August and we record a special episode catching up on the previous year in Marketing. James is an amazing entrepreneur. He has a wonderful business. He lives in a beach community just outside Sydney where he surfs every day, and his lifestyle business allows him to do what he wants, when he wants.

We have a lot in common and we have a lot of great conversations when we're together.

We decided to go ahead and record our podcasts now, before I go to Australia in a few weeks, and in this conversation we talk a lot about lifestyle elements of your business.

I think you’re going to enjoy this episode.

Today on the More Cheese Less Whiskers podcast, we're talking with Kevin Kula from San Diego, where he has a great business as the self-described, Runners Repairman.

We got to talk about naming and the idea that the 'runners repairman' says all the right things, and describes exactly what you are about, just when you hear the name.

Kevin actually has an incredible depth of knowledge and information that can be helpful to anybody who is a competitive runner, so we also talked about this idea of gathering what is largely an invisible audience and building a community of people who are your ideal prospects.

Lots of points you can apply to your business in this one. You're going to enjoy this episode.